Development status and Prospect of the hottest dig

2022-08-24
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Development status and prospects of China's digital printing market (II)

normal> v. suggestions for Chinese digital printing practitioners

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normal>1. Seize market opportunities and identify market positioning

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normal>1) China's sustained economic development is increasingly closely linked with the world economy, and the demand for digital printing is growing steadily

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normal> world famous multinational enterprises have entered China. These multinational companies will carry out document requirements and management in accordance with international practices. Each company hopes to minimize the cost of storage and transportation, and document outsourcing services show a growing trend. For example, the multinational company Oracle (Oracle), the world's largest information management software and service provider, produces global product training materials at its headquarters to form a standardized and orderly market pattern, then stores the documents on the web server, provides them to certified digital printers around the world, prints them as needed, and sends them to local branches. Oracle in China also uses this form for on-demand printing

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normal>2) new books and small batch reprinted books in the publishing industry increased steadily

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normal> China's book publishing industry is a stable growth industry, from 143000 kinds of books published in 2000 to nearly 200000 kinds in 2003. With the increase of new works and small batch reprints, the growth prospect of on-demand printing is very large

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normal>3) personalized direct mail business letters in insurance, finance, securities, postal and other industries have developed rapidly

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normal> with the gradual opening of the Chinese market to the outside world, competition in various industries is fierce. In order to adapt to market competition, the business mode of insurance, finance, securities, post and other industries is changing rapidly, various bills show an increasingly strong personalized tendency, and the demand for personalized direct mail is expanding

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normal>4) the 2008 Olympic Games brought about the development of related industries

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normal> the 2008 Olympic Games will bring many opportunities not only to Beijing, but also to China. For example, the construction of infrastructure supporting the Olympic Games will bring prosperity to the construction industry, and the development of phase transition temperature points and thermal expansion coefficients of films detected by reflected light power in culture, communications, services and other industries is self-evident, which will also bring great business opportunities to digital printing

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normal> 2. Market development using the characteristics of digital printing

normal> &nbs

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